Money Making
The good news for the senior market is there are also unlimited possibilities that exist for entrepreneurs to think wisely in the future. In a recently published White Paper on marketing to the elderly, the Neil Lichtman notes that the huge market opportunities is even higher 10 to 15 years away, as this group and their descendants, still in the process of splitting into two groups: 1 ) Organizations which do not have enough money needed for new products and services, and 2) whose jobs have changed dramatically and the need for products and services to maintain an active lifestyle.
Representing another idea still in its formative stages, adult day care is more often than not a service provided by existing senior communities. This is the case when Jonathan Howard Charlotte, North Carolina Resources for Senior Living, create a group of seniors living communities, plus day care for adults in churches in Charlotte, North Carolina, 2003.
People will search this place because they want to know whether their loved ones are in a safe, stimulating place for the day, caregivers can run errands and even enjoy a little free time. This services are growing fast because as the population ages, other trends-such as two-career households, smaller families and adult children living far from their parents-are putting even more pressure on caregivers’ time and energy.
In addition, day care for older adults offers an opportunity to network with their peers.
